TUITION PROVISION OF
Digital Marketing for Freelancing
Under
Accelerating and Strengthening Skills for Economic Transformation (ASSET) Project
Government of the People’s Republic of Bangladesh
Directorate of technical Education
F-4/B, Agargaon, Administrative Area, Sher-E-Banglanagar, Dhaka-1207
pd@asset-dte.gov.bd; info@asset-dte.gov.bd
Phone:- +880241024953
Background
The government has been emphasizing improving quality and diverse required skills. Adequate up-gradation to technological changes is essential as low efficiency leads to low labour productivity. The trend of job creation in the industry and service sector is changing rapidly with huge demand for reskilling. To accelerate and strengthen skills to generate employment for the workforce and disadvantageous people Government of Bangladesh with the support of the World Bank has started the largest foreign-aided project in the technical education sector named “Accelerating and Strengthening Skills for Economic Transformation (ASSET) Project” for the Ministry of Education (TMED), Ministry of Expatriates’ Welfare and Overseas Employment (BMET), Ministry of Health and Family Welfare (DGH) and Ministry of Industries as a developing country intends to reach at the middle-income country by 2041 by maintaining consistent economy growth. This initiative will accelerate the poverty reduction movement during the stage of the 4th Industrial Revolution. To this end, this project will strengthen institutional infrastructures and provide training to meet industry demand for required skills. The ASSET Project will be implemented within stipulated time of 2021 to 2026 with a budget of BDT 429,999.55 Lakh.
Objectives of ASSET
The Project Development Objective is to equip Bangladeshi youth and workers, including women and the disadvantaged, with skills demanded for the future of work and improved employment prospects.
Objective(s) of the Assignment
ASSET project aims to improve the employment/self-employment outcomes of workers in the informal sector (RPL). Through Recognition of Prior Learning, RPL assessment and certification will be done first in Gazipur and Comilla. Over time, the project will increase the size of the RPL program and the number of people who can assess it across the country. The project will support (a) the expansion of RPL assessment centers, (b) certification of institutions as Registered Training Organizations (RTOs), (c) the development of industry assessors and certified trainers, (d) direct costs of the assessments, and (e) awareness-raising for employers about RPL and NTVQF qualifications/ equivalent qualification.
Duration of the assignment:
3 days (2 days Orientation & 1-day Assessment)
Day 1 & 2: Discuss Competency Standard (CS) and how to face assessment.
Assessment: Face-to-face assessment on selected Occupations conducted by the government.
What you must know to sit on the assessment:
- Google My Business: Store setup, keyword setup, store hours setup, address setup
>Local SEO: Optimize for local search, SEO strategies - Google Ads: Create ads, remarketing strategies
- Google Analytics: Connect a website, track sessions, users, bounce rate, sales tracking
- Google Search Console (Webmaster): Connect a website, indexing, search enhancements, website tracking
- Facebook Ads: Create ads, pixel setup, remarketing strategies
- Email Marketing: Email signature creation, bulk email sending, email headlines, email template creation, types of emails (e.g., promotional, transactional, newsletters)
- Video Marketing: Importance and impact on engagement and brand awareness
>YouTube: Channel setup (logo and banner design), video upload (thumbnail design), monetization requirements, managing channel permissions
- Structured Data/Schema Markup: Setup for SEO and search enhancements
- Lead Generation: Strategies and tools for generating and nurturing leads
Tools: Canva, Photoshop, Internet Browser.