Key Account Management (KAM)

Teacher

LCBS Dhaka

Key Account Management (KAM)

KAM is one of the highly demanded training program by LCBS Dhaka. This course is designed to transform participants into business advisors and high yielding and profit generating relationship managers whom clients rely on and companies value. The course shows participants how to build long term, value based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and costs in managing them. The course also provides a strong focus on quantitative approaches to account qualification and account planning best practices. More than 250+ participants attended the program from different industries like; Banglalink, bKash, ROBI, BRAC Bank , UCBL.

Program Overview

By the end of the course, participants will be able to:  Define the functions of key accounts and their importance for the commercial organization  Identify and prioritize key accounts to measure their profitability and qualify their strategic importance for their company  Classify the different levels of customer relationships to enhance the way they interface with customers  Develop customer focused plans and strategies needed in the development of key accounts  Build core key account competencies to meet the ever changing challenges in the market

Who will Benefit

In addition to key account managers and sales managers, this course is targeted at cross functional personnel who seek to understand modern customer management practices to improve cross functional support and develop personal careers in key account management.

Program Outline

 Account planning

 Sales forecasting

 Networking skills

 Cost to serve computations

 Account classification models

 Presentation skills

 Time management

Program Methodologies

The course includes self-assessment tools, planning and analytical templates, and psychometric self-assessment instruments to measure personal abilities to accommodate different personality styles. Group exercises and case studies will also be integral parts of the training methodology used.

Duration:

• A 2-5 days long self-mastery Training

Course Features

Lectures 0
Quizzes 0
Duration 16hours
Skill level All levels
Language English
Students 0
Assessments Yes

Curriculum is empty

LCBS Dhaka

Incorporated in 2007 in Ireland, LCBS Professional Tuition Ltd traded as Limerick College of Business Studies Ireland established itself as a leading institute in Ireland, and in 2010 established an identical but separate entity called LCBS Dhaka (Limerick College of Business Studies Dhaka) in Bangladesh, catering for all levels of finance both in practices and in industry. From its inception, LCBS Dhaka has been working to promote the belief that it is not just education & skill but Quality education & Applicable skill” is what we need to cater to materialize our vision. Our services are focused and tailor made towards the development of human capital so that they can serve with the best interest of their nation by upholding and implementing the highest standards of professionalism, promoting good governance and accountability through accomplishing the socio-economic objectives of the respective countries. LCBS Dhaka is an expert in market development of skill development services and qualifications. It has proved its expertise by contributing to the market expansion of many of the globally recognised professional accountancy qualifications.We have launched three of the world’s largest and most prestigious chartered qualifications CIMA and CIPFA in Bangladesh. LCBS Dhaka proudly represented CIMA in Bangladesh from 2010 to 2011 and now we are working as CIPFA Bangladesh. Since its inception LCBS Dhaka has been working closely with ACCA Global for its market development & growth in Bangladesh.