𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Level-4 & 5 (NSDA Accredited)
𝐂𝐨𝐮𝐫𝐬𝐞 𝐃𝐞𝐭𝐚𝐢𝐥𝐬:
– History, Purpose & Future of Digital Marketing
– Introduction to Digital Marketing
– Social Media Marketing
– Search Engine Marketing
– Content Writing Tips
– Search Engine Optimization
– Basic website operation (WordPress)
– Affiliate Marketing
– Reporting
– Freelancing
– Course Contents
Registration link: https://crm.lcbsdhaka.com/view.php?id=280646
Outline:
Interpret concepts of Digital Marketing:-
Types of Digital Marketing
Local & international Digital Marketing job platforms are identified
Lead Generation Techniques
Identify and apply e-commerce marketing
Remarketing Campaign
SEO-friendly Content Writing Tips
Social Media Marketing:-
SMM Overview
Facebook: Marketing
Facebook: Ad Campaign
Instagram Marketing is interpreted
LinkedIn: Networking & Advertising
Twitter: Ads & Marketing
Pinterest: Marketing
Youtube: Video Advertising
Search Engine Marketing (SEM): –
SEM Overview
Strategies, measurement and analysis of SEM applied
Keyword Research
Google:-
Advertising & Marketing
Google Ads / PPC
Search Engine Optimization (SEO):-
Search Engine Optimization Overview
Introduction to On Page & Off Page SEO Factors
Local SEO Techniques
Technical SEO Techniques
Identify and set up the Google webmaster tool and Google Analytics
Topic Research & Content Writing
On-Page SEO & Off-Page SEO To-Do List
SEO Report Building Service
Email Marketing:-
Standard Email Templates & Designs
How Email Software works
Planning of Email Campaign
Basic of Website Operation:-
Introduction to CMS
Domain, Hosting, website
How to choose the best theme
Installing WordPress & intro some Plug-ins
Affiliate Marketing:-
Affiliate Marketing Overview
What’s the way to choose the best niche?
New tips & trends for Affiliate marketing in 2022
Planning SEO and selecting goals for affiliate websites
How to create an Affiliate account on Amazon/eBay etc
Reporting:-
KPI Measurement tools
Manage Google Analytics
interpret Google Search Console
Reporting template
Freelancing:-
Introduction of the marketplace: Fiverr, UpWork & Guru
Rules, Payment Method and Regulation
Title, skills, portfolio & all other related matter
How to get a job & Working process on this platform
𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐃𝐞𝐭𝐚𝐢𝐥𝐬:
Class Start: 2022-10-28
Schedule: 2 Days per week (Friday: 5 PM – 7 PM & Monday: 7 PM – 9 PM)
Total Class: 20
Delivery Mode: Blended (Offline & Online)
Course Fees: 10000/-
Duration: 2.5 to 3 Months
After 14th Class:
Group Discussion & Instructions:
Main Focus: Digital Marketing Employment Opportunities in 2022/23
Topics: – CV / Resume – Cover Letter – Application – Tips
For More Details:
Tel: 02-48118935-6, Mobile: 01792162927, Hotline: 09678 505050 WhatsApp: 01741432096 Email: info@lcbsdhaka.com
Visit Us: www.lcbsdhaka.com
Download App: https://lcbs.ink/pRJZr
Facebook: www.facebook.com/lcbs.dhaka
LinkedIn: www.linkedin.com/company/lcbsdhaka
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