Business Plan Writing

Why is the business plan writing course important for BBA, ACCA, and Business students?

Business plan writing courses offer practical experience in crafting comprehensive plans, aiding students’ understanding of business operations, from market analysis to financial forecasting.

A business plan writing course equips BBA, ACCA, and business students with essential entrepreneurial skills, preparing them for effective business idea development and implementation in managerial roles or entrepreneurship.

Business plan writing courses help students understand stakeholder expectations, preparing them to create professional plans that attract investors, lenders, and other stakeholders for real-world interactions.

Business plan writing courses integrate diverse disciplines like marketing, finance, operations, and strategy, fostering students’ understanding of the interconnectedness of business functions and their role in venture success.

The ability to craft a comprehensive business plan boosts a student’s employability across entrepreneurship, consulting, finance, and management, offering highly transferable skills applicable in diverse professional contexts.

Who will benefit:

• Entrepreneurs launching a new business
• Business owners seeking funding or growth
• Professionals developing new business ventures within existing organizations
• BBA Students
• ACCA Students
• Business Students

What you’ll learn:

• Write your business plan that contains winning business strategies
• Create a strong business model for businesses like: Local services, freelancing, eCommerce, affiliate, self-branded businesses, and innovative start-ups
• Step-by-step walkthroughs for writing each section of a business plan
• Evaluate your target market: Is it big enough? Is it lucrative enough?
• Identify the most effective monetization strategy for your business
• Master business planning concepts like cash flow statement, lifetime customer value, and unit economics

Course Duration: ( 6 weeks. Total 12 Classes.)

Course Objectives:

• Understand the purpose and key components of a business plan.
• Conduct market research and competitor analysis.
• Develop a clear and concise value proposition.
• Write compelling and persuasive content for each section of the plan.
• Create financial projections and funding requests.
• Writing business plan effectively.

Course Outline:

Module 1: Introduction to Business Planning

• What is a Business Plan? (Objectives, types, uses)
• Key Components of a Business Plan (Overview of each section)
• The Importance of a Well-Written Plan (Benefits for entrepreneurs and investors)
• Course Expectations and Learning Outcomes

Module 2: Defining Your Business

• Developing a Compelling Mission Statement (Purpose, values, impact)
• Identifying Your Target Market (Demographics, needs, pain points)
• Understanding Your Competitive Landscape (Strengths, weaknesses, opportunities, threats)
• Creating a Unique Value Proposition (Differentiating your offering)

Module 3: Market Research and Analysis

• Conducting Effective Market Research (Primary vs. secondary data, tools and techniques)
• Analyzing Industry Trends and Growth Potential (Market size, competition, regulations)
• Understanding Customer Behavior and Segmentation (Targeting the right audience)
• Developing a Go-to-Market Strategy (Distribution channels, marketing tactics)

Module 4: Writing the Business Plan

• Structure and Formatting (Executive Summary, Company Description, Market Analysis, Target Market and Customer Segmentation, Revenue Streams, Product or Service Description, Competitive Analysis,  Marketing Plan, Management Team, Financial Projections, Funding Requirements, Milestones and Timeline, Exit Strategy, Appendix)
• Crafting Compelling Content (Writing tips, storytelling techniques, persuasive language)
• Financial Modeling Basics (Revenue projections, cost estimates, profitability analysis)
• Tailoring Your Plan to Different Audiences (Investors, partners, lenders)

Module 5: Refining and Presenting Your Plan

• Proofreading and Editing Techniques (Clarity, conciseness, grammar)
• Designing Effective Visuals (Charts, graphs, infographics)
• Preparing for a Pitch (Delivery tips, answering questions confidently)
• Practice Presentations and Feedback (Refine your pitch and address feedback)